Question: What was it like to appear on the “TODAY” show as part of your role in Katy Perry’s Witness World Wide? In the below Q-and-A, not only do we find out more about the genesis and evolution of Javadoodles and how the opportunity to collaborate with Perry came about, but we dig into the work Schwartz, a Long Island, N.Y., native, is doing at Nickelodeon. Schwartz’s skills go beyond fashioning breathtaking coffee cups, though. “A lot of people really seemed to like it.” Katy Perry holds coffee cup art done by alumna Ilana Schwartz. “It was the most unusual and exciting thing to come out of my Javadoodles project so far,” Schwartz said. Perry then grabbed a cup with a sketch of her dog, Nugget, and brought it close to the camera (pictured below) as a large bar crediting Schwartz as the artist - along with her Instagram handle - popped onto the screen. “Amazing,” Perry said on her live-stream, as she observed the Schwartz-designed, art-covered cups that lined her kitchen counter. The work is so well done that Schwartz has a legion of fans, to the tune of more than 15,000 Instagram followers.
and original animations have also been affixed to drinking vessels by way of Schwartz’s drawing utensils, too.
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She’s drawn the Backstreet Boys and characters from prevalent TV shows and movies (“SpongeBob SquarePants,” “Rugrats,” “The Fairly OddParents," “Pokemon,” “Shrek” and “Breaking Bad” are a few examples). The drawings possess intrigue and emit nostalgia. Schwartz’s Javadoodles subjects are wide-ranging. “What if they saw my mistakes? What if they commented rude things? I just threw all that aside and focused on the work.” “It was really unusual, though, because I was drawing live for millions of people,” she added. Her album had a lot of eyeball-related art, so that kept it very simple. “I did my research quickly, and conceptualized a lot of artwork in my head. “I only had a few hours to prepare, as the gig was given to me on the day of the shoot,” Schwartz said of her involvement with Witness World Wide. It was only amplified when the “TODAY” show cut into a shot of Perry’s live-stream while Schwartz happened to be on camera, doodling in front of a mass of YouTube onlookers.įor a time, Schwartz, a Los Angeles area-based animator and art director for Nickelodeon Animation Studio, was shown intently working, live on the well-watched news program, while a graphic with her name and title stretched the bottom of the screen. Undoubtedly, given the mammoth popularity of the promotional tactic, Schwartz’ crafty to-go cups were seen by a huge audience.
Schwartz’s drawings developed from her own concepts and depicted Perry’s original album content, Schwartz said, to promote her music and brand. Javadoodles, as Schwartz designated her tasteful art, are exactly what they sound like: lovely, elaborate, recognizable drawings on disposable coffee cups.įor Witness World Wide - for which Perry moved into an apartment outfitted with an abundance of cameras - Schwartz designed Perry-themed cups that won the approval of the singer. The art form is something Schwartz began practicing at RIT, and soon after her efforts became widely adored on Tumblr and Instagram. one of the days to spruce up part of a slumber block. Schwartz was contacted and commissioned by Perry’s production team to create her admired coffee cup art on air from 2-8:30 a.m. The around-the-clock YouTube live-stream of Perry in a Big Brother-style environment amassed over 49 million viewers globally and captured her every move from June 8-12 - spectators could even watch her sleep.īut there was also other (more engaging) on-camera activity while Perry rested. Recently, millions found out how through watching a popular live-stream and NBC’s “TODAY” show - both of which Schwartz made an appearance on.įor six and a half hours of Katy Perry’s daring, 96-hour live-stream of her life, called Witness World Wide, Schwartz’s Perry-inspired coffee cup art was the focus of some of the many cameras hired for the intimate and honest marketing project that promoted the pop superstar’s recently released album, “Witness.” For many, coffee is beautiful in taste and effect.īut who knew a cup of Joe could be so good looking? School of Film and Animation alumna Ilana Schwartz (2014) has combined two of her loves, caffeine and art, to do her part in ensuring that it is.
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